The Cartel Group of San Antonio, Texas, was a different kind of full-service marketing communications group with leading specialties in these key disciplines: brand advertising, market and consumer knowledge and insights, creative, media planning and buying, direct marketing, online solutions, promotions, public relations, entertainment, sports, grassroots and event marketing.
The agency specialized in reaching out to the Hispanic market in the United States, in particular, for well over a decade. its ability to break down stereotypes — and incorporate revolutionary ideas and integrated solutions — delivered positive results for general market and multi-cultural clients nationwide.
Clients included: JC Penney, the U.S. Army, Cricket Cellular, Church’s Chicken, and Dickies.
Bastian was retained on an “on-call” basis to review and edit some of the agency’s project proposals for mostly national prospective clients. The agency appreciated Bastian’s editorial skills and strategic thinking.
Research, editing, writing, interviewing.