Founded by married couple Greg and Julie Alexander, The Alexander House Apostolate is an international Catholic apostolate proclaiming the beauty, goodness and truth of God’s design for marriage. Its Vision:  to see a society full of married couples who are living God’s plan for marriage, so that the joy, sanctity and permanence of the sacrament may be realized and preserved. Its Goal: To preserve the marriage covenant, build strong families and lower the divorce rate by helping individuals to discover the beauty and grandeur of the vocation to love and the service of life through marriage, family, church and community. marriage-911_medium  Best-selling book on marriage by The Alexanders

TASKS

When Bastian first came on as contract Dir. of Communications, she reviewed the apostolate’s existing logos. The main logo had worked well for the organization, but was in need of a refresh to allow it to be used more effectively for print and online publications and future promotional materials. Bastian suggested that the busy “shadow” effect be eliminated, and directed a designer to do just that task. The result? A more clean, crisp logo that looked almost identical to the original version

.alexander house old logo   old logo

 

new alexander house logo       new refreshed logo (no shadow)

SKILLS Design assessment, coordination with graphic designer.

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