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Swope Parkway Health Center   /   PR

Swope Health Services, formerly known as Swope Parkway Health Center,  is a Federally Qualified Health Center providing primary health care, outreach and behavioral health services.  Today, the facility serves more than 40,000 residents in Missouri and Kansas from 13 medical and residential treatment centers located throughout the greater metropolitan area.

TASKS

Bastian wrote a series of press releases associated with the kickoff and campaign development of a $8.2 million capital campaign fund drive for this Kansas City hospital. Both the press releases and thorough regional media follow-up activity played an important role in successfully meeting the client’s fundraising goal in a timely fashion.

At the time, Bastian performed this PR activity as a “hired gun” for Jane Mobley Associates, one of the largest PR firms in Kansas City, MO.

SKILLS

Interviewing, writing, media relations.

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