The National Career Development Association (NCDA) inspires and empowers the achievement of career and life goals by providing professional development, resources, standards, scientific research, and advocacy. NCDA is a founding division of the American Counseling Association (ACA).
Bastian wrote a major media kit (6+ press releases) about the organization’s national convention held in Cincinnati, Ohio. She secured a favorable nationally distributed Associated Press wire story on career education and NCDA. Moreover, her media relations efforts scored a front page story in the daily newspaper’s Business Section about the NCDA event and its keynote speaker, MegaTrends business book author John Naisbitt.
A post-event review of publicity success revealed that Bastian’s efforts were responsible for over 11 million impressions in the general marketplace. Results were deemed “outstanding” by client.
Writing, interviewing, press release creation, media relations.