Mars Petcare US is the American operation of the world’s largest petcare company. Headquartered in Franklin, Tenn., over 2,400 Mars Petcare US associates make, sell and distribute 35 pet care brands (including three billion-dollar ones), including PEDIGREE® WHISKAS® ROYAL CANIN® CESAR® NUTRO® SHEBA® and GREENIES®. Its parent firm is the privately held U.S. company Mars, Inc., which operates six global business segments and recently posted net sales of $30 billion.
Bastian’s senior-level editorial skills caught the attention of an Australian design agency, which hired her to write numerous stories for two quarterly issues of The Associate, the employee magazine of Mars PetCare US. This people-focused publication reflects the firm’s “family” culture and genuine love of furry pets. Mars flew Bastian from San Antonio to its Tennessee HQ to interview its employees over a period of days. (Later the firm hired local talent to drive down costs.)
Writing, interviewing, project planning, interpersonal communications.
- Launch Mars Petcare website
- Launch feature stories