Bastian: An awards presenter at IABC/SA Bronze Quill Awards Gala
With over 20 years in the communications industry, Lisa Bastian, principal of Bastian Public Relations, knows that the secret of good branding begins in one’s own back yard. Thanks to her guidance and leadership as president for two years, IABC (The International Association of Business Communicators) has built up a reputation of consistently offering stellar professional development seminars within a wide range of topics. — Andi Rodriquez, “Marketing & Media” columnist, San Antonio Business Journal, 10/18/2007
The International Association of Business Communicators (IABC) is the largest communications association in the world, with more than 150,000 professionals affiliated in 80 countries. IABC provides products, services, activities and networking opportunities to individuals and organizations to achieve excellence in public relations, employee communication, marketing communication, public affairs and other forms of communication.
IABC/San Antonio is the local chapter of this global organization. It exists to help its members share ideas, knowledge and resources; advance professionally through networking and professional development opportunities/ find ways to support members in their roles of ensuring communications sucesss for their client and employers. The San Antonio chapter is one of 25 chapters in IABC’s Southern Region, which is comprised of 14 states and three countries. The annual Bronze Quill Awards program, administered by IABC/San Antonio, distinguishes local professional communicators by honoring winners who have achieved excellence in their work.
In 1962, nine members organized to serve the San Antonio communications community, calling the new group the Alamo Industrial Editors Association. The organization soon affiliated with the International Council of Industrial Editors, now IABC. As communication professions began to change, the organization also changed to mirror growth in an industry that was exploding. In 1978, the group officially became IABC San Antonio. Local members now were automatically aligned to the worldwide IABC organization and received all services.
The won the prestigious award at the professional organization’s annual Leadership Institute, held Feb. 25, 2005 in Seattle. The distinction is nothing more than a miraculous turnaround from where the chapter was five years prior in 200o. “Our membership had hit rock bottom, and the chapter was nearly disbanded,” says Joy Capps Powell, president of IABC-San Antonio. “But, a group of core leaders — Sheri Rosen, Betsy Pasley, Alex Filip and Lisa Owens — believed that the ailing chapter was not lost, and set course for a revival, with very specific leadership initiatives and membership goals.”
Recent board members include: Brandy Williams, Joe Grey, Jon Hazel, Michele Bussone, Jessica Bernstein, Lynn Gonzales, Phil Cobb, Janice Campbell and Lori (Castillo) Hernandez. Wisdom team members (former presidents) who have continued volunteering include Becky Bridges; Sheri Rosen, ABC; Betsy Pasley, ABC; Debbie Talley; Lisa Owen; Joy Capps Parrish; and Lisa Bastian.
Bastian served as a board member of IABC/San Antonio from 2001 to 2012. During this time she recruited, trained and mentored communication professionals in the areas of programming, membership, media relations, sponsorship, etc. Bastian represented the chapter via regional and local meetings, helped find key sponsors vital to the chapter’s fiscal health, and worked with graphic designers to create new logos for both the chapter and its Bronze Quill program.
While two-term President of IABC/SA (2006 to 2008), she led a revamped chapter board of 10 business communicators (one of the largest, most active boards in recent history). The efforts of these board members built upon previous board activity, and dramatically grew the chapter from 42 to 70+ members. Bastian, board members and former chapter presidents helped produce annual Bronze Quill awards programs, annual workshops, and monthly professional development luncheons. In 2008, the chapter was honored with the challenge of hosting the global IABC leadership conference in San Antonio. Bastian was a key leader on the board member team in charge of ensuring this high-profile event was successful.
Past positions: President, VP Membership, VP Sponsorships and Co-Chair of Bronze Quill contest (2010 & 2011). Also former member of IABC/Cincinnati and IABC/Kansas City chapters. All work was conducted on a voluntary basis.
Writing, editing, interviewing, community relations, media relations, leadership, strategic planning, event planning, mentorship.
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- Launch SABJ article: global conference in SATX
- Launch SABJ article: branding power
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- Launch SABJ article: UTSA event
- Launch SABJ article: Joe Krier honored
- Launch SABJ article: Sheryl Sculley honored