According to the Austin Chamber of Commerce, Austin “is a one-of-a-kind place that’s not just unique to Texas but to the whole country. It defies stereotypes: It’s progressive and fiercely entrepreneurial, pro-business and pro-environment. It’s easy going and hard working….Year after year the Austin area gets top marks for its quality of life. It’s the country’s 13th largest city with all the positive attributes of a smaller town: quality healthcare, low crime rates, affordable housing, outstanding schools, and a low cost of living. Its population offers skill sets that range from high-end technology design, development and marketing to back-office operations that help customers with everything from banking services to video game advice.”
Bastian was the guest of the Austin Chamber of Commerce on a multi-day FAM trip for economic development professionals and writers. During her stay she learned about the key industries in the region, including Dell Computers and other high-technology firms, by visiting the offices and warehouses of many top employers. Two non-business highlights: attending the annual SXSW (South by Southwest) Austin music festival in the VIP area, and seeing Austin by way of helicopter (and flying over Michael Dell’s home).
After the FAM trip, Bastian wrote a story about Austin’s key industries for a national economic development magazine.
Interviewing, writing, research, interpersonal communications at high-level meetings.