Lisa A. Bastian, President

Born and educated in beautiful Cincinnati, Ohio, Lisa Bastian is a San Antonio resident who has been pursuing coveted Texan “citizenship” (something given automatically after 20 years of residency, according to locals) since 2001. She is thoroughly enjoying a phenomenal career spanning more than two decades as a Writer, Editor, Production Coordinator and PR Consultant.

Over the years, Lisa has received over 35 global, national and regional communications awards and honors for her work, including numerous IABC Gold, Silver and Bronze Quill awards, and a prestigious global Marcom Award (1st place).

Working as a sole practitioner or a “hired gun” for other creative teams, she helps organizations nationwide communicate their messages, ideas and knowledge to their audiences via print and/or online channels. Clients served include those doing business in publishing, healthcare, crowdfundi15073981-green-beautiful-palm-tree-isolated-on-white-backgroundng, financial services, economic development, security investigations, information technology, travel/tourism, meetings/lodging, and other fields.

When the need arises, Bastian Public Relations also has the capacity to morph into a virtual agency bringing together project-specific teams comprised of senior-level communicators, designers and/or web consultants. (See Linkedin profile for details.)

On the volunteer side, she serves on the board of Allied Women’s Center in San Antonio (a crisis pregnancy organization) and Kickercon (a crowdfunding entity).

“No act of kindness, however small, is ever wasted.” —Aesop

“Pray, hope, and don’t worry.” –St. Padre Pio

Education

B.A. in English Literature & Journalism Writing Certificate from University of Cincinnati, Cincinnati, OH.

Five Brainbench certifications:  Writing (top 5% of test takers), Written English Professional, PR Professional, Editing & Proofing Specialist (Chicago), and Web Design Concepts.

Qualify for membership in MENSA, high IQ society; former member.

Clearance / License

Cleared at Top Secret level for work performed as Certified Background Investigator, federal, via Office of Personnel Management/CACI. Clearance good from March 2012 to March 2017.

Private Investigator license granted by Texas Dept. of Public Safety; November 2014 to present. (Also held Texas PI license December 2006 to December 2008.)

Experience

Writer, Editor and Production Coordinator for national and regional business, consumer and trade magazines.  Writer of website content and site maps, social media messaging, marketing materials, press releases/kits, executive profiles. Author of well over 500 published articles, most written for national publications. 25+ years experience; including 15+ years in economic development, 8+ years in meetings/travel/tourism, and 20+ years in publishing. Interviewing skills honed by 2.5 years spent as background investigator working hundreds of federal national security/public trust clearance cases.

Awards & Honors

INTERNATIONAL AWARDS

  • Global first-place Platinum Award (website design/website relaunch) for Bastian’s design work shown on this new website. 2014  Official award details/announcement coming 11/1/14.
  • International APEX Award of Excellence (marketing/PR writing) from Communications Concepts for “San Antonio 2011 Relocation Guide,” a 110-page publication produced by Greater San Antonio Chamber of Commerce. 2012
  • Global Hermes Creataive Gold Award (writing/publications) for “One Less ‘Yes’ for Gardasil” investigative story, Celebrate Life magazine (American Life League).  2011
  • Global Gold Quill Award won by IABC/San Antonio Board of Directors for “IABC San Antonio Reaches for the Stars” 2003 awards banquet. 
  • International 2007  APEX Award of Excellence (interviews/profiles) from Communications Concepts for “Tom Cusick: Boerne’s Famous Cowboy Entrepreneur,” Country Lifestyle magazine. 2004
  • Global Golden Globe Web Award for original Bastian Public Relations website, from International Association of Webmasters and Designers. 2003-2004 
  • AFWork Award from AllFreelanceWork.com. The agency’s previous www.BastianPR.com website was deemed an “amazing” creative work by global judges. 2003

REGIONAL AWARDS

  • Silver Quill Award of Excellence (writing, special projects), IABC/District 7: “Las Vegas:  A Downtown Renaissance” (marketing brochure). Client: City of Las Vegas, Office of Economic Development. 175 entries in category. 1999
  • “Best in Class” First Place award (special-section magazine or newspaper supplement), Literature & Sales Promotion Competition, sponsored by NE Economic Developers Assoc. (utilities and economic development entities from 11 states).  “Tradelink New Jersey,” a 38-page quality-of-life magazine insert. Client: Public Service Electric & Gas. Given European high-tech firms to persuade them to move to NJ. 1997
  • Silver Quill Award of Excellence, communications skills category, IABC/Southern Region communications contest (entries from 27 chapters, 14 states).  “Preparing for the Future Pandemic,” Business SouthTexas. 2008
  • Silver Quill Award of Merit, communications skills category, IABC/Southern Region communications contest (entries from 27 chapters, 14 states). InGenesis.org Web site. 2008
  • Silver Quill Award of Meritnews category, IABC/Southern Region communications contest (entries from 27 chapters, 14 states). “Location California” (about state’s top industries), Area Development national magazine. 2007
  • Silver Quill Award of Merit (special events), District 5.  Again won by IABC Board for “IABC San Antonio Reaches for the Stars.” 2004

METROPOLITAN AWARDS

  • Bronze Quill Award of Excellence (pamphlets, brochures, one-time publications) from IABC chapter, Las Vegas chapter’s communications contest:  “The City of Las Vegas:  Medical Technology for the 21st Century” (marketing brochure). Client: City of Las Vegas, Office of Economic Development. 1999
  • Proliner Award of Merit, Women in Communications/San Antonio for “Preparing for the Future Pandemic,” Business SouthTexas. 2008
  • Bronze Quill Award of Merit, IABC/San Antonio; “Preparing for the Future Pandemic,” Business SouthTexas. 2008
  • Bronze Quill Award of Excellence, IABC/San Antonio; co-contributor for content/graphics/functionality of InGenesis.org. 2008
  • Bronze Quill Award of Merit, IABC/San Antonio; for InGenesis.org content. 2008
  • Proliner Award of Excellence,Women in Communications/San Antonio for “Tom Cusick: Boerne’s Famous Cowboy Entrepreneur,” Country Lifestyle. 2007
  • Bronze Quill Award of MeritIABC/San Antonio for “Tom Cusick: Boerne’s Famous Cowboy Entrepreneur,” Country Lifestyle.  2007
  • Proliner Award of ExcellenceWomen in Communications/San Antonio, “Location California,” Area Development magazine. 2007
  • Bronze Quill Award of Merit, IABC/San Antonio for “Location California,” Area Development. 2007
  • Proliner Award of ExcellenceWomen in Communications/San Antonio for “James Avery Craftsman: The Man & The Company,” Country Lifestyle. 2007
  • Bronze Quill Award of MeritIABC/San Antonio for “James Avery Craftsman: The Man & The Company,” Country Lifestyle. 2007
  • Bronze Quill Award of Merit, IABC/San Antonio. “Hi Tech Rethinks Its Selection Criteria,” Area Development. 20064-up-trophies1-258x300
  • First Place Award (promotional writing, flyer/brochure) from Cincinnati Editors Assoc. (CEA) publications contest. “Canada 2000,” 30-page brochure touting Canada’s attractive investment climate for foreign investors. Clients: Area Development; Canadian government. 2000
  • Second Place Award (total communications, magazine), CEA Publications Contests. Member of editorial team which wrote four issues of Young & Healthy magazine (1999). Clients:  Laine & Lane Marketing. Communications & Children’s Hospital Medical Center. 2000
  • Second Place Award (total communications, magazine), CEA Publications Contests. Member of editorial team which wrote four issues of Young & Healthy magazine (1997). Clients: Laine & Lane Marketing. Communications & Children’s Hospital Medical Center. 1998
  • Bronze Quill Award of Merit (website; under 250 employees) from IABC/Cincinnati. Entry: www.BastianPR.com1999
  • First Place Award(reader information, magazine) from CEA Publications Contest: “Small Meetings: Cost-Effective, Flexible and Face-to-Face,” The Meeting Manager. 1996
  • Bronze Quill Award of Excellence (features), IABC/Cincinnati: “Sexual Harassment: An Issues Update,” The Meeting Manager. 1993
  • First Place Award (reader info, magazine), CEA Publications Contest: “Running Waste-Free Meetings,” The Meeting Manager. 1991
  • Bronze Quill Award of Merit (features), IABC/Dallas.  “Running Waste-Free Meetings,” The Meeting Manager.  1990
  • First Place Award (interview/profile, newsletter) from CEA Publications Contest:  “Doing Drugs”  Mark and Christy Tell Their Stories,” Youth Update, St. Anthony Messenger Press. 1985

RECOGNITION/HONORS

  • 2011 ~ BastianPR is named one of the “Largest Public Relations Firms in San Antonio” by San Antonio Business Journal
  • 2010 ~ BastianPR is named one of the “Largest Public Relations Firms in San Antonio” by San Antonio Business Journal
  • Bastian Public Relations website (original version) is named one of three “Best Dressed PR Sites of 2002″ (Independent PR Consultant category) by “Corner Bar PR:  The Sassy Source for PR Pros,”  one of the best (and entertaining) communications resource site on the Internet
  • 1998 ~ Bastian qualified for, and became member of, high I.Q. society American MENSA
Leadership & Volunteer Work

Here are some of the organizations supported by Lisa via volunteer time, present and past:

International Association of Business Communicators (IABC), San Antonio, TX chapter:

  • President (two terms), 2006 to 2008
  • Board member, 2001 to 2012

Allied Women’s Center (crisis pregnancy center in San Antonio)

  • Board member, 2013–; public relations activities

Kickercon crowdfunding organization (kickercon.com) in San Antonio

  • Board member, 2014–; public relations/social media

Pro-Life Media & Communications

  • Founder & Administrator of  popular Linkedin group established 2008
  • Over 1,100 members worldwide

Cincinnati Editors Association

  • Board member; newsletter editor and annual awards gala co-producer

The Super Saturday Program for Gifted Children in Cincinnati

  • Board member (7 years); PR coordinator and program guide editor
Contact info

Lisa A. Bastian

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Areas of activity

  • Writing, editing and proofreading for print/web
  • Interviewing
  • Research via Internet
  • Publication production (magazines, newsleters, etc.)
  • Project planning/execution
  • Social media blogging/planning
  • Public Relations: internal/external
  • Media Relations: press releases, kits, plans, campaigns
Meet Lisa Bastian
iabc san antonio
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Testimonials

  • I would like to recommend Lisa Bastian as a writer. Lisa has done freelance writing for our quarterly magazine, Christ Hospital Serving. She is an excellent writer, and takes direction well. She has a good interviewing technique and does a good job of capturing individual personalities. We’ve been very pleased with her work.  Lisa is very good to work with—always pleasant and accommodating. She maintains a positive attitude throughout the project, no matter what problems may arise. She would be an excellent addition to any staff. 

    Gail Meyers, Director of Public Relations
    Gail Meyers, Director of Public Relations The Christ Hospital (Cincinnati)
  • I’m pleased to recommend Lisa Bastian for any project involving corporate publications, trade magazines and marketing projects in a variety of industries. While I was editor of The Meeting Manager Lisa was at the top of my professional contributor list. Over the years, she wrote more than 40 feature articles for me; four of which won awards from the Cincinnati Editors Association and the International Association of Business Communicators. I always knew I could count on Lisa to take the initiative with research and interviews, and produce articles that were comprehensive, accurate and timely. Her writing is fresh and interesting; her attitude is always professional, and her ability to work with people at all levels is incredible. If you need someone who can take on any project—almost as an extension of your own staff—you’ll appreciate working with Lisa Bastian.

    Tina Filipski, Editor, The Meeting Manager
    Tina Filipski, Editor, The Meeting Manager Meeting Planners International
  • I met Lisa in 2001 when I was a partner with The Cartel Group, a Hispanic ad agency.  She had just arrived in San Antonio and showed me all the great writing she’d done while in Cincinnati, including the book Cincinnati: City of Charm; very impressive. Lisa communicates openly and honestly. She’s a terrific person who can talk with ajanitor or a CEO. She does whatever it takes to meet deadlines, including staying up all night (although, I hope you won’t put her through that). Lisa is so organized that she normally doesn’t have to go through stressful situations. She always maintains a calm, cool and collected demeanor--a professional who makes difficult assignments look easy.  In terms of her technical and creative ability, on a scale of 1 to 10 I’d give her a ‘10’ because she’s the best, most flexible and fastest writer I know. I believe Lisa’s strengths are being versatile, adaptable and flexible.  She can write copy for a web site, a magazine article, an essay, an editorial, a proposal – anything.  And if she needs to, she will research on how to write or prepare something different and unique.  Lisa is a professional I can count on, and I plan to work with her as often as I can. 

    Irma Calderon Woodruff, Digital Sapien
    Irma Calderon Woodruff, Digital Sapien Digital Marketing Sapiens
  • We appreciate the outstanding job Bastian Public Relations has done on the many economic development articles and special marketing publications written for us; in particular, Location New Jersey and Guide to Mexico's Industrial Parks. Our readers—and clients—are well-served by these pieces. Lisa’s copy is written in a lively, informative manner and always delivered on time. Most importantly, Bastian Public Relations is completely cooperative in meeting the demands of our editorial agenda.

    Gerri Gambale, Editor
    Gerri Gambale, Editor Area Development national magazine
  • Through this letter I am writing to confer my recommendation of Lisa Bastian regarding her work as directory coordinator for the Archdiocese of San Antonio. Lisa would make an outstanding addition to any staff, and perform her essential duties superbly. Last fall, Lisa worked with the Communications Dept. of the archdiocese in compiling information for the 2010 archdiocesan directory. In her efforts, Lisa ably completed whatever tasks assigned to her, demonstrating a keen ability to follow directions precisely. She also exhibited a penchant for attention to detail when carrying out her duties. In addition, Lisa exhibited outstanding leadership skills in offering suggestions or taking the initiative to 'see that the job gets done' or perhaps was completed in a more efficient fashion. I believe that Lisa's commitment to the archdiocese was an outward demonstration of strong values that she holds.

    Jordan McMorrough, Editor, Today's Catholic newspaper
    Jordan McMorrough, Editor, Today's Catholic newspaper Archdiocese of San Antonio
  • I wanted to pass along some good news to you regarding our magazine supplement, TradeLink New Jersey.  The Northeastern Economic Developers Association has voted it ‘Best in Class’ [first place] for Special Section Advertisement as part of their annual Literature and Promotion Awards Competition. As our creative writer, I wanted to thank you personally for the hard work, dedication and writing expertise you provided to make the publication such a success. The award is an indication of your ability to gather and assimilate facts and present them in such an interesting and informative manner. You will be happy to know that thousands of copies of the piece have been distributed both here in the United States and at trade shows we have attended overseas.

    Tim Comerford, Mgr. of Area Development
    Tim Comerford, Mgr. of Area Development PSE&G (NJ's largest utility)
  • Lisa brings us a fresh perspective as one of our writers for a parenting magazine aimed at child health issues. We rely on her thoughtful approachunfailing good cheer and always timely delivery. She is a delight to work with.

    Leslie Laine, Partner
    Leslie Laine, Partner Laine and Lane Marketing Communications
  • [Bank President] Gary Kocher had nothing but praise for The Bottom Line [revamped 3,000-employee bank magazine I wrote and edited]. We are all so pleased. Thanks for a good job, and keep up the good work. It is so great to hear Gary say, ‘It just keeps getting better.’

    Jeanne Wimberg, PR Director & Asst. VP of Marketing
    Jeanne Wimberg, PR Director & Asst. VP of Marketing PNC Bank, Cincinnati
  • I recently worked with Lisa Bastian on a medical writing project that needed to be completed in a relatively short time using software Lisa had not used previously. Lisa undauntedly learned the software, quickly assimilated details of the project, and capably assisted in its editing. With her help, the project was completed on time, and well received by the client. Lisa’s insight, experienceeditorial acumen contributed to making this project a success!

    Deborah Sommerville
    Deborah Sommerville President, SciWrite Technical Services (Cincinnati)
  • Lisa is a very personable and professional writer, and I thoroughly enjoyed the assignments we worked together on….She was always enthusiastic and excited to meet new people and carry out her assignment.

    Michael Attwood
    Michael Attwood Owner/Photographer, Attwood Studio (San Antonio)
  • Bastian Public Relations was instrumental in the successful rollout of our new Cincinnati One Book Yellow Pages. With no prior knowledge of our company or our business they researched and quickly grasped an understanding of our goals and expectations. Spending countless hours on research and writing, BPR produced and distributed a media kit that accomplished our objectives and told our story. Their dedication and commitment to this project exceeded all expectations. This is owed in large part to the well-organized and managed PR plan and final execution that delivered our message to the media.  Due to the initial confidentiality of the project, BPR was relied upon to be totally ethical and extremely trustworthy from the onset. They worked extremely well under the deadlines and the stringent legal constraints that were faced. I would highly recommend Bastian Public Relations to anyone seeking professional public relations services that get results.

    Doreen Kevit Maycovich
    Doreen Kevit Maycovich Advertising & Community Relations Manager, R.H. Donnelley (Dun & Bradstreet, NJ)
  • On behalf of the National Career Education Association, I want to thank you and your staff for the wonderful work you did in representing our national convention. Never before had such a focused effort been made to publicize the event, and the results were outstanding. To be picked up by the AP wire service—what a coup! 

    M. Kay Lawler
    M. Kay Lawler President, MKL Meeting Management (Cincinnati)
  • Lisa is a vibrant and dynamic communicator, and an excellent person. She’s a delight to work with.  

    Lisa Owens
    Lisa Owens VP / Chief Communications Officer, Regnier Valdez (San Antonio PR agency)
  • Lisa Bastian is one of the best writers and creative communicators I know. Anyone who works with her will experience superior professionalism and benefit from her attention to detail. I would highly recommend her to anyone who is looking for a ‘top shelf’ communicator.

    Joy Capps Powell
    Joy Capps Powell Principal, Engaging Business Communications (past recipient of global IABC Chairman’s Award)
  • With over 20 years in the communications industry, Lisa Bastian, principal of Bastian Public Relations, knows that the secret of good branding begins in one’s own back yard. Thanks to her guidance and leadership as president for two years, IABC (The International Association of Business Communicators) has built up a reputation of consistently offering stellar professional development seminars within a wide range of topics.  {read article here)

    Andi Rodriguez
    Andi Rodriguez Marketing & Media columnist, San Antonio Business Journal article
  • As the Administrator for IABC/San Antonio I found Lisa to be a real hands-on [IABC] president who went far beyond her job description to develop the chapter into a growing, respected organization within the San Antonio professional community. She inspires others to contribute their best efforts, which is a true sign of leadership.  I value her contributions, her comments and her friendship.
    Michele Bussone
    Michele Bussone Owner, Alpha Quadrant, Inc. (San Antonio)
  • Lisa Bastian’s leadership and hard work has contributed significantly to the success of the International Association of Business Communicators, San Antonio Chapter. I have had the pleasure of working with Lisa over the past five years as a fellow board member. I have also witnessed her professionalism and attention to detail as a writer and editor.

    Debbie Talley
    Debbie Talley Racker Communications Manager, Rackspace; former IABC/SA president
  • I’ve worked with Lisa for several years as a fellow volunteer leader with the San Antonio chapter of IABC (International Association of Business Communicators). I watched her adroitly manage a diverse volunteer team toward fantastic leadership and professional development opportunities for the local communications community. She is a delight to work with, extremely energetic (but patient), always positive (but realistic) and obviously gifted in her writing, PR and marketing craft. The local chapter is in much better shape as a result of her tireless efforts over several years, experiencing unparalleled growth in her tenure. I would recommend Lisa to anyone needing communications guidance or expertise.

    Betsy Pasley, ABC
    Betsy Pasley, ABC Former Dir. of Employee Feedback, USAA (San Antonio)
  • As Founder and CEO of a closely held nutriceutical company, I cannot tell you how comforting it has been to have Lisa Bastian and Bastian PR on our team.  She is a true professional who is not afraid to tell you what you need to hear.  Her extensive experience and brilliant mind enable her to see the Big Picture (especially when we in the trenches can sometimes lose perspective), and yet she is even more effective in handling the details of planning and implementing a public relations or marketing campaign.  Her writing and communication skills are second to none. On behalf of Logos Nutritionals, I highly and enthusiastically recommend Lisa’s services. With Bastian PR at our side, we look forward to an even brighter future!

    John M. Burgstiner, Founder
    John M. Burgstiner, Founder Logos Nutritionals LLC
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