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Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

The distribution of spending on Google, Facebook and Amazon is not equal. It’s an important distinction.

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Posted: June 18, 2019, 9:27 am
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.

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Posted: June 18, 2019, 8:00 am
In select markets, advertisers can also limit their campaigns to podcast genres.

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Posted: June 17, 2019, 3:14 pm
Automation and machine-learning analytics features are now available for email.

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Posted: June 17, 2019, 2:46 pm
Learn actionable tactics for overcoming everyday marketing challenges.

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Posted: June 17, 2019, 2:33 pm
The company recommends Page owners add the information to their Page descriptions.

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Posted: June 17, 2019, 1:43 pm
The visual search feature will recommend fashion and home decor products based on the context of an image.

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Posted: June 17, 2019, 11:50 am
However, eMarketer revised downward its estimate of Amazon’s share of e-commerce from nearly 50% to 38%.

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Posted: June 17, 2019, 7:55 am
The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results.

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Posted: June 14, 2019, 1:05 pm
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey.

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Posted: June 13, 2019, 1:33 pm
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.

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Posted: June 13, 2019, 11:58 am
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange.

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Posted: June 13, 2019, 10:10 am
It seems to be true even among brands and agencies that say the three outperform other platforms.

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Posted: June 13, 2019, 8:28 am
Daily social media usage increased by just 1% year-over-year, according to the annual report.

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Posted: June 12, 2019, 1:47 pm
Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement.

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Posted: June 12, 2019, 1:18 pm
Live Webinar: Tuesday, June 18, at 1:00 PM ET (10:00 AM PT)

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Posted: June 12, 2019, 12:43 pm
Location analytics were used to identify audiences, top competitors and measure the ROI of campaigns and channels.

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Posted: June 12, 2019, 6:16 am
The company said its new “Study from Facebook” app will collect data to help it build better products.

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Posted: June 11, 2019, 2:18 pm
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.

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Posted: June 11, 2019, 12:07 pm
Unlock the actionable tactics you need to maximize awareness, generate leads, and boost conversions!

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Posted: June 11, 2019, 9:15 am
QuickSprout Marketing Tips

Quick Sprout

Make Better Content

Content marketing has arguably become the biggest buzzword in the marketing industry today. It seems like you can’t have a conversation with a business owner who has an online presence without the term being brought up. Every online “expert” claims to hold the secret to content marketing. But the reality is this. Like most marketing  [click to continue...]
Author: Quick Sprout Editorial
Posted: June 17, 2019, 2:08 pm
It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy. There’s a common misconception that email marketing is dead. That’s just simply not the case. So for those of you who are struggling with your email strategy, there’s a good chance  [click to continue...]
Author: Quick Sprout Editorial
Posted: June 14, 2019, 1:07 pm
SiteGround is one of the most popular web hosting services available on the market today. It’s a safe and reliable way to host your website in 2019. More than 2 million active domains are hosted with SiteGround. One of the reasons why this service is so popular is because they offer hosting options and plans  [click to continue...]
Author: Quick Sprout Editorial
Posted: June 11, 2019, 1:27 pm
In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers. There is no way around this. Your entire business revolves around getting paid. That’s why you starting selling online in the first place, right? To make money. But there are tons of different options for  [click to continue...]
Author: Quick Sprout Editorial
Posted: June 8, 2019, 2:27 pm
WordPress is one of the most popular CMS platforms on the planet. In fact, according to a recent study from Kinsta, 33.6% of all websites are powered by WordPress. Furthermore, the platform controls 60.5% of the CMS market share worldwide. That’s the number one ranking position for both of those categories. Since WordPress is so  [click to continue...]
Author: Quick Sprout Editorial
Posted: June 7, 2019, 2:26 pm
Squarespace is one of the most popular website builders available on the market today. It’s a quick, easy, and legitimate way to get a new website up and running from scratch. Anyone can build a website with Squarespace. You don’t need to be too tech-savvy, know how to code, or have any prior design skills  [click to continue...]
Author: Quick Sprout Editorial
Posted: June 6, 2019, 2:26 pm
So you’re ready to build a website but don’t know how to get started. Don’t worry; we’ve all been there. One of the first steps is finding the best website builder to meet your needs based on the type of website you’re trying to create. But if you run a Google search for website builders,  [click to continue...]
Author: Quick Sprout Editorial
Posted: June 5, 2019, 2:22 pm
Blogging is arguably the best content creation strategy for promoting your website. Publishing blogs on a regular basis boosts your site traffic, adds SEO value, generates leads, helps you build backlinks, and increases your internal linking opportunities. Blogging gives your website visitors a reason to keep coming back to your site and stay on your  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 29, 2019, 12:02 pm
In a perfect world, all of your website traffic would be organic. That’s the most ideal scenario for everyone. But sometimes it can take 6, 12, or even 18 months for you to really notice the benefits from your organic search strategies. That’s not to discourage you. While you should stay the course and continue  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 28, 2019, 11:48 am
Creating content is hard work. It takes time, effort, and resources to make landing pages, write blogs, build custom infographics, and create videos for your website. But all of that hard work will go to waste if people aren’t navigating to your site. Creating the content itself is only half of the battle. Now you  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 27, 2019, 12:04 pm
I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with multiple posts per day. If you’ve been reading my blogs for a while now, you know that everything I produce is  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 20, 2019, 6:38 pm
SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will become a factor. In my experience, most people aren’t too familiar with robots.txt files and don’t know where to begin. That’s  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 17, 2019, 2:31 pm
There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page SEO is backlinks. While on-page SEO is comprised of elements like content copy, title tags, meta descriptions, internal linking, and  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 16, 2019, 8:01 pm
In the past, I’ve shown you how to build links and traffic from link roundups. This strategy involves creating content that will get featured in a weekly or monthly roundup post on other websites. Now I’m going to teach you how to create an expert roundup. What’s the difference between these two? Rather than trying  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 15, 2019, 2:32 pm
The most extensive and comprehensive introduction to online marketing that you’ll find anywhere. Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 15, 2019, 3:03 am
There’s no ranking factor more important than links. If you want to rank, you need to have lots of links pointing back to your website. As simple as it sounds, a link is not a link. There are variables, such as: relevancy and authority. We have over 30 guides that will help you master link  [click to continue...]
Author: Corry Cummings
Posted: May 14, 2019, 8:54 pm
Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below. Treat this page as a syllabus, start at the top and work your way down. When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with. Digital Marketing 101 Before  [click to continue...]
Author: Corry Cummings
Posted: May 14, 2019, 5:33 pm
In order for your website content to rank, it needs to have links. All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value as well. But with  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 10, 2019, 12:56 pm
In a perfect world, you’d be able to build brand awareness organically without spending a dime. But as you and I both know, the world we live in is far from perfect. There comes a time when every business needs to start running paid advertisements. However, just because you’re paying for ads it doesn’t necessarily  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 9, 2019, 5:22 pm
Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or even thousands of backlinks  [click to continue...]
Author: Quick Sprout Editorial
Posted: May 8, 2019, 5:45 pm
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